Web3 / Gaming
How Strategic Creative Direction & Web3 Products Shaped Meegos' $2M Success Story
Our creative direction and development of multiple web3 products helped shape Meegos' ecosystem, contributing to a $2M NFT launch and creating an engaging holder experience across platforms.
Branding
Illustrations
Product design
Mobile Design
UI/UX design

Overview
Meegos represents a unique blend in the web3 space: 10,000 meticulously crafted characters that balance cuteness with badassery. Our role expanded from guiding creative direction to building essential web3 infrastructure, creating a comprehensive ecosystem for NFT holders.
Challenge
Building a complete web3 ecosystem required addressing key challenges:
- Defining character direction that appeals to diverse audiences
- Creating seamless web3 experiences across devices
- Developing complex staking and reward systems
- Building engaging community features
- Ensuring mobile accessibility for all products
- Integrating multiple blockchain functionalities
Solution
We delivered comprehensive direction and infrastructure:
- Guided character creative strategy for 10,000 NFTs
- Developed complete NFT infrastructure:
- Mint & claim system
- Dynamic NFT reveal mechanism
- Energy-based staking system with per-minute rewards
- Created interactive community platform "The Base":
- Quest system for holder engagement
- Interactive map for community connections
- NFT holder rankings and achievements
- Cross-platform accessibility (desktop/mobile)
- Provided strategic direction for 'Meegos Mayhem' game



Results
Our contributions helped achieve:
- Successful $2M NFT launch
- Establishment of Meegos as leading web3 brand
- Creation of engaging holder ecosystem
- High user engagement through quest system
- Strong community growth through interactive features
- Seamless mobile-first web3 experience